The number one question I see from creatives is always — “How do I get more clients?” As creatives, we would much rather focus on perfecting our work or creating an amazing packaging design, not be stuck in the tedious back and forth of client acquisition.
There is a recipe to attracting clients. It will require more work at the beginning, but if you follow the recipe, you’ll be able to build long term success and start attracting clients, rather than chasing them.
What’s the magic recipe to attracting clients?
Contrary to what the gooroos want to sell, there is no ONE thing that will solve all your problems (but I know you know that already). It’s really a combination of doing the right things, day by day, that add up and get the results you want in your business.
Attracting clients is more of an inbound strategy. You are pulling-not pushing.
This is one part of a successful sales strategy. The other part (we won’t be talking about today) but is also equally important– is outbound strategy.
You are probably most familiar with this strategy. It is more direct and instead of pulling people to you–you are doing the work to push people. It involves outreach, cold calls, emailing, advertising, etc.
Both have their place, but the goal is to use outbound to build and inbound to scale.
But as you are building your business, you also need to be laying the groundwork for your inbound strategy, so it can do the heavy lifting for you over the long term.
Here’s what you’ll want to focus on to create a solid inbound strategy that will attract clients for you for years to come:
Create shareable content— this means creating content that your target audience relates with and would want to share with their friends. It usually is not heavily branded and definitely not personal. Ask yourself before you post— would I share this on my page? Is this helpful to the audience? Does this solve a problem?
Create a clear offer that solves ONE problem — We as entrepreneurs and creatives looove to solve a problem and want to solve as many as possible. It’s just in our blood. But for the audience, it’s confusing if you have too many offers, with too many solutions. They don’t understand how they can work with you or what you do. So make sure you ask yourself— What is the problem I solve? Is this clearly explained on my website, sales page, social media, etc? Does my content further dive into the beliefs people may have around this problem and how I help solve it?
Branding + Website— Your branding and website is your professional image and your digital home. The image you put out will attract (or repel) the clients who come over to visit you. High end clients expect a high end online home. Do you think Nike would choose to work with someone who’s home was a mess, the couch was broken, and none of the colors matched? Or would they choose the house that had marble floors, soft lighting, muted tones, and fresh flowers?
Daily conversations— The magic of social media comes when you start actually talking with your followers. No matter if you have 100 or 1,000 or 100,000 followers- it does not matter if you don’t interact with them! Building relationships, getting to know them, what they are looking for, how you can help them, or just making friends is the BEST part of social media. Every time I get a new follower I reach out personally and thank them for following. Just try reaching out and talking with one or two followers a day and it will change the game.
Strategy + Goals— To get anywhere you need to have a map and a destination–without it, you’ll just be wandering around aimlessly. This is the reason you have to create strategy and goals for your business. The strategy is the map and the goals are the destination. I like to create goals for each quarter and break them down into monthly and daily tasks as a larger part of reaching my overall strategy.
Show up everyday— If you don’t commit to consistency, don’t expect anyone to consistently support your business. It is in the consistency, the discipline, that you build the business and the life you want. Don’t get overwhelmed with the big picture. Just focus on what you need to do today. Just show up.
I’m curious, what was your favorite takeaway? Were these tips helpful? Comment your thoughts below.
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