Gray Aspen

SERVICES

TONE OF VOICE

Brand Strategy
Logo System
Brand Guidelines 
Collateral: Business Cards + Brand Pattern Design
Social Media Design
Look Book Design
Website Design

Laidback luxury
Unexpected
Free
Cool and effortless
Minimalist

Gray Aspen is a one-of-a-kind laidback luxury fashion and interiors brand that maintains a sense of elevation while remaining down to earth-- an identity that inspires desire, allure, and effortlessness.

They came to us in a time of growth and transition in their business as they moved from a brick and mortar location to fully e-commerce. They wanted to ensure a flawless and similar e-commerce experience for their clients as they were used to getting in store, so we worked with them to strategize and streamline their entire process from brand identity, email workflows and design, CRM, affiliate setup, and overall brand strategy. They also needed to appeal to two different audiences, one their core group of customers, and another, their investors and vendors. We worked to create messaging and positioning for both to ensure long-term success for the brand. Their Showit website combined with a Shopify page debuted this summer! 

OMG, Sarah! It's perfect and everything I had envisioned.
 
- Sarah,
Gray Aspen Interiors