Gray Aspen

SERVICES

TONE OF VOICE

Brand Strategy
Logo System
Brand Guidelines 
Collateral: Business Cards + Brand Pattern Design
Social Media Design
Look Book Design
Website Design

Laidback luxury
Unexpected
Free
Cool and effortless
Minimalist

Gray Aspen is a one-of-a-kind laidback luxury fashion and interiors brand that maintains a sense of elevation while remaining down to earth-- an identity that inspires desire, allure, and effortlessness.

They came to us in a time of growth and transition in their business as they moved from a brick and mortar location to fully e-commerce. They wanted to ensure a flawless and similar e-commerce experience for their clients as they were used to getting in store, so we worked with them to strategize and streamline their entire process from brand identity, email workflows and design, CRM, affiliate setup, and overall brand strategy. They also needed to appeal to two different audiences, one their core group of customers, and another, their investors and vendors. We worked to create messaging and positioning for both to ensure long-term success for the brand. Their Shopify store is set to debut early Spring! 

We accept a limited number of design clients each quarter.

Apply today for our Level Up To Luxury experience.

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Clients seen in 

Gray Aspen

Gray Aspen

Thirty One | Twenty One Home

EXPLORE OUR WORK

Gray Aspen

Thirty One | Twenty One Home

Gray Aspen Interiors

Thirty One | Twenty One Home

Jamie Naugle Interiors

Fiore Home Fragrance

Southern Vintage

Casey Wood Design

Casey Wood Design

Millard