Thirty One | Twenty One

SERVICES

TONE OF VOICE

Brand Strategy
Logo System
Brand Guidelines 
Collateral: Business Cards + Brand Pattern Design
Signage
Art Direction: Brand Photography + Showroom Direction
Website Design

Timeless With An Edge
Understated
Cool
Confident and Trustworthy
Honest

Thirty One | Twenty One Home is the upscale sister brand of Magnussen Furniture. They source and curate beautiful furniture designs that elevate the home and stand the test of time.

They came to us with a desire for help with creation of a well-defined brand identity including brand strategy and a brand identity that brings a fresh perspective. Our focus together is building a brand that increases sales with a defined goal of improving the overall profits of the brand. 

We created a unique marketing strategy for Thirty One | Twenty One brand. It all starts with their hang tags and a custom QR code. This is the ONLY way you can find their website and individual collections. It’s extremely exclusive and only The Who’s Who get in. Their websites will have no SEO. They won’t have social media. No magazines. Just a special QR code that is your own secret link to their store. We launched with a beautiful embossed and gold foil invitation with select vendors. They have since gone on to a massive six figure launch, debut at High Point Market, and opened a 10,000 square foot showroom.

First and foremost, I love what you and I have created… the branding is beautiful and our collaboration on positioning is in sync. 

Not to mention, since we launched, we've been getting calls left and right with new clients ready to book. Way to go above and beyond, Sarah! 
 - Adam Tilley, President 31|21 Home