We’re all about long term growth and not quick fixes around here.
Your brand is THE most valuable asset in your business and one that is going to be constantly growing and evolving as you do! It’s not something you want to skimp on or put minimal effort into. But if you’re building a new brand or have an established business you’d like to grow and not quite ready to hire us out 😉, these tips will help you massively up-level your branding game.
So what are these magical tips and tricks?
1. Be consistent
Use the same colors, fonts, message, and voice across all interactions with customers. From social media to answering the phones to salesmen at lunch, everything must reflect the same consistent and identifiable brand.
2. Core Values
If you haven’t already, define your company core values and place them in visible spots across your business. People want to know what you stand for and your employees need to know how they should respond to represent the brand well.
Most small businesses miss the golden opportunity to create raving fans using social media. See what others in your industry are doing and what content they create to help their audience and expand on that. Start building an audience by providing helpful content without the intention to sell them anything.
Decide what you want to be known for and how your product or service solves a specific problem. This needs to be fairly specific. For example, Peloton is known for an amazing community and their exercise bikes that are top of the line. They cater to the at home workout crowd. The solve the problem of creating a high quality workout without having to go to a boutique gym. They can easily search for their ideal clients using search terms such as “best at home workout” “at home workouts for moms” etc. They have a clearly defined niche and a product that solves a specific problem.
5. Ask questions
Your brand is best defined in the mind of your customers. Each customer has a slightly different version of what your brand means to them. The best way to gauge this is to ask them directly – either through a poll, email, or phone call. This is your best resource and will show you where you can improve or even show you some things you customers pick up on that you were unaware of.
So as you see, these tips are things that any business can start today, but the magic is in continuing to use them, learn from them, and grow your brand with the new information and tools you have. You can easily set your business apart by just following these simple tips, because they focus on how to help the customer, provide a better experience, and serve them in a deeper way. What customer doesn’t want that?
Comment below your favorite tip!
Are you looking to grow a profitable brand, but not sure how. Find out more about our highly personalized branding service here.