A Website

The Prep: The executive producer secures the movie. He gets the script written, finds investors, finds talent, schmoozes the stars, and gets the ball rolling. Without the executive producer, nothing would get done. (You are the executive producer in this analogy).

The Movie: The crew and the actors work hard to create a beautiful and meaningful movie. They create this well in advance of the audience, the stardom, or the fame. The work in the quiet for the day that their work will be shown to millions. (Your content is the “movie”. You need to give people multiple ways to interact with you, to get to know you, to understand your process, and to connect. Without content, your audience shows up to an empty newspaper and a fuzzy screen with no movie.)

The Anticipation: Before the movie is released, there is going to be a massive press circuit. Not only will the stars tour all the biggest talk shows, podcasts, and network late night TV, but they will create teasers and trailers and start showing those everywhere. The first time you hear about a movie is NEVER when you’re standing in line for the movie. You’ve heard about it for months and you’re excited about it. (Your marketing and advertising is the anticipation here. This is an area where most businesses seriously struggle because they lack a clear and understandable message and don’t know how to create a buzz around something confusing. Brand strategy and messaging is the key to preventing this issue and must come BEFORE you consider marketing and advertising. You better bet your bottom dollar that the production company has spent hundreds of thousands on creating a strategy, a clear message, beautiful posters, movie covers, and advertisements to create a brand for each and every movie. You need the same.)

The Launch: Opening day is here and the movie theatre is packed every night for weeks. This launch started way back during the prep stage, the part we couldn’t see. The production company has spent tons of time and money to build up the desire and to create an audience for their movie. (Your launch could be a physical store opening, a website rebrand, a digital course, a coaching program, or pretty much anything. To have a successful opening day, the work begins long before and is strategically planned so that you can launch to an audience who are excited to buy!)

A Website

The Prep: The executive producer secures the movie. He gets the script written, finds investors, finds talent, schmoozes the stars, and gets the ball rolling. Without the executive producer, nothing would get done. (You are the executive producer in this analogy).

The Movie: The crew and the actors work hard to create a beautiful and meaningful movie. They create this well in advance of the audience, the stardom, or the fame. The work in the quiet for the day that their work will be shown to millions. (Your content is the “movie”. You need to give people multiple ways to interact with you, to get to know you, to understand your process, and to connect. Without content, your audience shows up to an empty newspaper and a fuzzy screen with no movie.)

The Anticipation: Before the movie is released, there is going to be a massive press circuit. Not only will the stars tour all the biggest talk shows, podcasts, and network late night TV, but they will create teasers and trailers and start showing those everywhere. The first time you hear about a movie is NEVER when you’re standing in line for the movie. You’ve heard about it for months and you’re excited about it. (Your marketing and advertising is the anticipation here. This is an area where most businesses seriously struggle because they lack a clear and understandable message and don’t know how to create a buzz around something confusing. Brand strategy and messaging is the key to preventing this issue and must come BEFORE you consider marketing and advertising. You better bet your bottom dollar that the production company has spent hundreds of thousands on creating a strategy, a clear message, beautiful posters, movie covers, and advertisements to create a brand for each and every movie. You need the same.)

The Launch: Opening day is here and the movie theatre is packed every night for weeks. This launch started way back during the prep stage, the part we couldn’t see. The production company has spent tons of time and money to build up the desire and to create an audience for their movie. (Your launch could be a physical store opening, a website rebrand, a digital course, a coaching program, or pretty much anything. To have a successful opening day, the work begins long before and is strategically planned so that you can launch to an audience who are excited to buy!)