Luxury is about far more than expensive price tags and flashy couture. In fact, true luxury has little to do with cost and everything to do with quality and experience. Positioning your interior design business as a luxury and a high-end brand will attract several benefits including:
Let’s dive in to some of the top ways to position your brand as a high-end service.
Luxury is something you can’t find everywhere.It’s distinct. It’s interesting. It’s memorable.
The appeal of luxury is that it’s not for everyone. It takes time to be the best and it’s priced accordingly.
One of the biggest differentiators with luxury vs. mass market is the attention to detail. Luxury products have superior attention to detail, are often handmade or white-glove service, and completely customized to fit the client’s exact needs.
Everything is tailored to having an exceptional experience with a luxury brand. It goes beyond just delivering a service and becomes a high-touch process where everything has been thought of and handled for the client.
The type of client who is attracted to a luxury brand or service is attracted for reasons beyond just the product or deliverable. They buy as a statement and a belief of the elevated way in which they want to live their life.
Interested in a luxury experience to create your own high-end brand? We specialize in high-touch brand strategy and work closely with select brands each quarter to go from creation to launch. We’d love to see if we could be a fit for you! Please apply here: www.sarahroseinc.co/contact
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