Luxury is about far more than expensive price tags and flashy couture. In fact, true luxury has little to do with cost and everything to do with quality and experience. Positioning your interior design business as a luxury and a high-end brand will attract several benefits including:

• Attracting clients who are focused on a beautiful outcome, not the price. This is a huge asset to you both in the quality of your life (say goodbye to nitpicky clients!) and also a boost for your portfolio, as these projects usually give you access to better locations, materials, furnishings, etc.
• You’ll enjoy your time working together since these clients expect to pay more to get the best service.
• These clients don’t hunt for the lowest price; they value your expertise and don’t treat you like a commodity.

Let’s dive in to some of the top ways to position your brand as a high-end service.

Cultivate Uniqueness:

Luxury is something you can’t find everywhere.It’s distinct. It’s interesting. It’s memorable.

Play Hard To Get:

The appeal of luxury is that it’s not for everyone. It takes time to be the best and it’s priced accordingly.

Details Matter:

One of the biggest differentiators with luxury vs. mass market is the attention to detail. Luxury products have superior attention to detail, are often handmade or white-glove service, and completely customized to fit the client’s exact needs.

Superior Service:

Everything is tailored to having an exceptional experience with a luxury brand. It goes beyond just delivering a service and becomes a high-touch process where everything has been thought of and handled for the client.

Way Of Living:

The type of client who is attracted to a luxury brand or service is attracted for reasons beyond just the product or deliverable. They buy as a statement and a belief of the elevated way in which they want to live their life.

Interested in a luxury experience to create your own high-end brand? We specialize in high-touch brand strategy and work closely with select brands each quarter to go from creation to launch. We’d love to see if we could be a fit for you! Please apply here: www.sarahroseinc.co/contact