Gone are the days where having one logo form will suffice. In today’s busy and varied multi-media environment, brands need multiple formats and ways to use their logo across different media. From thank you cards to welcome magazines to pitch decks, the brand experience touch points reach far beyond simple stationary and a branded storefront. As we’ve touched on many times before, your brand is far more than your logo, but you do need a minimum of three logo variations if you are considering a re-brand for your business.
Your primary logo is your main logo you’ll use most often (website, business cards, etc) and includes your full brand name.
Your secondary logo is similar to your primary logo but usually offers a different orientation, usually making it easier to use in a variety of formats like social media, smaller spaces, print, etc.
A submark is an icon or simplified version of your logo. Submarks are great to use as favicons, social media profile photos, website footers, podcast covers, company documents, etc.
From the submark, I will make brand elements or icons, which can be used to make brand patterns or shapes that can be used across different touch points like website backgrounds, tissue paper, business cards, thank you cards, and more!
If you would like to discuss strategic branding and logo design for your business, we’d love to start the conversation. Please begin the process by filling out our application here.
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