There are so many options available to business owners today from Canva, Fiverr, Etsy templates and more. Many of my clients have started their business using one or more of these DIY options, but came to me because they just weren’t quite “right” and they weren’t getting the results they hoped for. But with all of your options today, how can you tell if custom design and branding is the best fit for you right now?
By definition, custom design is a design created to meet exact needs, specifications, and goals. It is first founded in strategy and through the strategy the design informs the deliverables. It is unique and highly personalized.
Every single high profile company that you LOVE has been custom designed to create a specific look and feel and customer experience that can’t be easily replicated. Custom designed brands have an established persona, impactful mission, and the ability to attract obsession-worthy fans at ease.
That’s the power of a custom brand. Sound exciting?
If you think you might be ready for a custom designed brand, but aren’t quite sure, let’s take a look at five scenarios you might be experiencing as your business grows that show you are perfectly positioned to benefit the most from investing in a custom brand.
The number one question all businesses have to answer is “why should I choose you?” If you’re having trouble standing out in your industry, it’s likely because you look like everyone else. Potential customers and other industry professionals aren’t noticing you because they don’t see or understand how special you are.
One of the biggest reasons for this is (almost always) because your brand is built on templates and DIY. Those templates are making you look generic instead of special.
Beautiful strategic design and branding adds more perceived value to your business. In fact, 86% of customers will pay more for a better customer experience (Customer Thermometer).
When you are able to stand out in your industry, you will find you can easily attract your target audience, sell your services with ease, and make your competition irrelevant .
If you’re finding that you are spending a good portion of each day saying the same things over again, answering tons of emails, and feeling overwhelmed, it’s likely because your message is confusing or just plain non-existent. Custom design will help you organize your thoughts, create a strategic and clear process, and establish a message that is easy to understand taking a client from general interest to obsessed.
We work together with you to carefully craft a buyer’s journey that leaves your potential client feeling cared for and informed, so by the time they reach out they are already ready to buy. No more stress and time spent on things your brand should be taking care of for you.
Having a custom brand means creating a beautiful experience that will help nurture relationships, build connection, and create raving fans.
There is a ton of noise today you have to compete with. The average Facebook post lasts only 5 hours and Twitter posts last 18 minutes.
But it’s rare, really rare, for you to feel like someone just “gets you” and you start to trust they can solve your problem. For the right client, the ideal client, you don’t have to compete for the noise. They will listen to you regardless.
Having a custom brand is knowing exactly what your ideal client needs, the pain points only you can solve, and a beautiful way to guide them on their unique journey.
If you’ve been reaching out for dream projects and not hearing anything back, it’s likely your branding is to blame. Anytime a potential client or brand connects with you they are immediately going to go to your website and social pages to check you out. If what they see doesn’t showcase your unique message and talent, they are going to write you off as amateur or not ready for a collaboration of their size.
Remember, these brands want to connect with other brands they can see an advantage with. A custom brand will allow you to create that elevated look and feel that commands higher price points and those dreamy brand connections.
When you have a unique brand and an obvious distinction in the market, big brands will assume your offering isn’t like everyone else’s and you can command bigger and better relationships as a result.
So many business owners would die for a 100k month, but be honest, could you actually deliver? What if tomorrow you were able to get all those clients at one time? Could you deliver a flawless experience for everyone?
Most likely it would be a big struggle and very difficult to actually deliver on. Having a custom brand means looking at your process, creating automations, delivering a stellar client experience from start to finish. We analyze how to streamline your business to focus on excelling at the brand experience.
With an established brand experience, elevated client experience, and customized process, those big audacious goals will be easier to accomplish and lead to long term success.
Did any of these scenarios resonate with you and where you are in your business? If so, a custom brand is the next step in the growth of your business. We’d love to partner with you if you’re ready! You can start the process here.
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